Cookie Policy
Last updated: 15th January 2026
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They also help us provide you with a better user experience by remembering your preferences and improving our services.
This Cookie Policy explains what cookies are, how we use them on the MarketGenius website (marketgenius.world), and how you can manage your cookie preferences.
Why We Use Cookies
We use cookies for several important reasons:
- Essential Website Functionality: Some cookies are essential for our website to function properly and provide you with our services
- Performance and Analytics: We use cookies to understand how visitors use our website so we can improve its performance and user experience
- Personalisation: Cookies help us remember your preferences and provide a more personalised experience
- Marketing and Advertising: We use cookies to deliver relevant advertisements and measure the effectiveness of our marketing campaigns
- Security: Cookies help us maintain the security of our website and protect against fraud
All cookies we use are designed to enhance your experience whilst respecting your privacy and giving you control over your data.
Types of Cookies We Use
We use four main categories of cookies on our website:
1. Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.
Legal Basis: These cookies are necessary for the performance of our contract with you and for compliance with legal obligations.
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website performance and user experience.
Legal Basis: Your consent, which you can withdraw at any time.
3. Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They remember your preferences and choices to provide a more personalised experience.
Legal Basis: Your consent, which you can withdraw at any time.
4. Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Legal Basis: Your consent, which you can withdraw at any time.
Detailed Cookie Information
Below is a detailed list of the specific cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google DoubleClick - ad targeting and measurement | 2 years | Marketing |
| user_preferences | Stores user interface preferences | 6 months | Functional |
Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services:
Google Analytics
We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect information about how visitors use our site.
Google Ads
We use Google Ads for online advertising and remarketing. These cookies help us show relevant advertisements to users who have visited our website.
Google Fonts
We use Google Fonts to enhance the typography on our website. This service may set cookies to optimise font loading.
These third-party services have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use your data.
How to Manage Your Cookie Preferences
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner where you can choose to accept all cookies, reject non-essential cookies, or customise your preferences.
Cookie Preferences Centre
You can change your cookie preferences at any time by clicking on the cookie preferences link in our website footer or by clearing your browser cookies and revisiting our site.
Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent.
Please note that disabling certain cookies may affect the functionality of our website and your user experience.
Browser-Specific Cookie Management
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Google Consent Mode v2
Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing relevant services. This technology:
- Adjusts how Google tags behave based on your consent choices
- Provides privacy-focused measurement when consent is not given
- Ensures compliance with privacy regulations whilst maintaining functionality
- Allows for conversion modelling without using personal data when consent is withdrawn
This ensures that your privacy preferences are respected across all Google services integrated into our website.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes, we will update the "Last updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. If we make material changes to how we use cookies, we may notify you through our website or other communication channels.
Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
MarketGenius GmbH
Beethovenstraße 98, 50690 Cologne, Germany
Phone: +49 221 1127847
Email: privacy@marketgenius.world
General Contact: contact@marketgenius.world
Related Policies
For more information about how we handle your personal data, please review our related policies:
- Privacy Policy - Learn about how we collect, use, and protect your personal information
- Terms of Service - Read our terms and conditions for using our website and services