Privacy Policy

Introduction

MarketGenius GmbH ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website marketgenius.world or use our services.

We are the data controller responsible for your personal data. Our registered office is located at Beethovenstraße 98, 50690 Cologne, North Rhine-Westphalia, Germany (Registration Number: HRB102804).

Data We Collect

The data we collect helps us provide and improve our commercial renovation services. We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address, and company details when you contact us or request our services
• Communication Data: Records of correspondence, enquiries, and project-related communications
• Technical Data: IP address, browser type, device information, and website usage data
• Project Information: Details about your renovation requirements, property information, and project specifications
• Marketing Data: Your preferences for receiving marketing communications and your communication preferences

Data collection occurs when you voluntarily provide information through our contact forms, email correspondence, phone calls, or during the provision of our renovation services.

How We Use Your Information

We use of your data is based on legitimate business interests and, where required, your consent. We use your personal information for the following purposes:

• To provide commercial renovation services and respond to your enquiries
• To communicate with you about projects, quotes, and service updates
• To process and fulfil service requests and contracts
• To improve our website functionality and user experience
• To send marketing communications about our services (with your consent)
• To comply with legal obligations and resolve disputes
• To protect our business interests and prevent fraud

How we use your information is always proportionate to the purpose for which it was collected and in accordance with applicable data protection laws.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our website uses the following types of cookies:

• Necessary Cookies: Essential for website functionality and security
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver personalised advertisements and measure campaign performance
• Functional Cookies: Remember your preferences and enhance your experience

For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service Providers: Trusted third parties who assist us in operating our website and conducting business
• Legal Requirements: When required by law, regulation, or legal process
• Business Protection: To protect our rights, property, or safety, or that of our clients
• Business Transfers: In connection with any merger, sale, or transfer of company assets

All third-party service providers are required to maintain the confidentiality of your information and use it only for the purposes we specify.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Data retention periods vary depending on the type of information:

• Contact Information: Retained for up to 7 years after last contact for business records
• Project Data: Retained for 10 years in accordance with construction industry requirements
• Website Analytics: Typically retained for 26 months
• Marketing Data: Retained until you withdraw consent or unsubscribe

When personal information is no longer needed, we securely delete or anonymise it in accordance with our data retention schedule.

Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Your rights may be limited in certain circumstances, such as when processing is necessary for compliance with legal obligations or for the establishment, exercise, or defence of legal claims.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer your data outside the EEA, we ensure appropriate safeguards are in place to protect your information.

These safeguards may include adequacy decisions by the European Commission, Standard Contractual Clauses, or other legally recognised mechanisms to ensure your data receives an adequate level of protection.

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using SSL/TLS encryption
• Regular security assessments and updates
• Access controls and staff training on data protection
• Secure data storage and backup procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. For data subjects in Germany, this would be your local data protection authority (Landesdatenschutzbeauftragte) or the Federal Commissioner for Data Protection and Freedom of Information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Legal Basis for Processing

We process your personal data based on the following legal bases under GDPR:

• Contract Performance: Processing necessary for contract execution or pre-contractual measures
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving services and marketing
• Consent: Where you have given clear consent for specific processing activities
• Legal Obligation: Processing required to comply with legal or regulatory requirements